Stories and facts
The Chocolate Day, also known as National Chocolate Day, was instituted by the Ghana Tourism Authority in 2005 to coincide with Valentine's Day.
Celebrated annually on February 14th, this day aims to boost the domestic consumption of Ghanaian chocolate and other cocoa-based products.
Additionally, it seeks to promote domestic tourism and offer a healthy orientation to the celebration of Valentine's Day.
Established in 2005, the National Chocolate Day in Ghana was part of a broader initiative to encourage the youth to shift their focus from engaging in sexual activities to showcasing love to their loved ones through the gift of chocolate.
The Ghana Tourism Authority, in collaboration with the Cocoa Processing Company of Ghana, launched this initiative as part of the Ghana@50 celebrations, spearheaded by the then Minister of Tourism, Jake Obetsebi Lamptey.
During the launch, the Minister highlighted the low consumption of cocoa products in Ghana, despite the country being the second-largest producer of cocoa in the world.
He expressed hope that instituting this day would encourage more Ghanaians to consume cocoa products. The ministry also mentioned plans to establish a cocoa museum as part of the celebration's initiatives.