Role of Ghana Export Promotion Authority in driving Ghana's global presence

Stories and facts

In the quest for economic growth and global competitiveness, nations often rely on the strategic promotion and facilitation of their exports. In Ghana, this pivotal role falls under the jurisdiction of the Ghana Export Promotion Authority (GEPA), a state organization mandated to spearhead the development, facilitation, and promotion of Ghanaian exports. Established in 1969 under Act 369 as an agency of the Ministry of Trade and Industry, GEPA has since been instrumental in advancing Ghana's presence in the international market.

Headquartered in the prestigious Africa Trade House in Accra, GEPA operates through a network of regional offices strategically located in Ho, Tamale, Bolgatanga, Takoradi, Cape Coast, and Kumasi. This widespread presence enables the authority to effectively cater to the diverse needs of exporters across the country.

Structured to optimize its functions, GEPA comprises several divisions, each specializing in key aspects of export promotion:

Agri-business and Product Development Division: This division focuses on enhancing the competitiveness of Ghanaian agricultural products and fostering innovation in product development to meet international standards and preferences.

Marketing and Promotion Division: Charged with the crucial task of marketing Ghanaian products globally, this division devises and implements strategies to increase the visibility and desirability of Ghanaian exports in target markets.

Industrial Arts and Crafts Division: Recognizing the cultural richness and craftsmanship of Ghana, this division promotes and markets indigenous arts and crafts to global audiences, thus contributing to both economic growth and cultural preservation.

Research and Information Division: Informed decision-making lies at the heart of effective export promotion. This division conducts research, gathers market intelligence, and disseminates vital information to stakeholders, empowering them to make informed choices and capitalize on emerging opportunities.

Finance Division: Export activities often require financial support and expertise. The Finance Division collaborates with financial institutions and stakeholders to facilitate access to funding and provide financial advisory services to exporters, thereby easing the financial constraints associated with export ventures.

Administration and Human Resource Division: Ensuring the smooth functioning of GEPA's operations, this division handles administrative tasks, manages human resources, and fosters a conducive working environment conducive to productivity and innovation.

Through its multifaceted approach, GEPA plays a pivotal role in driving Ghana's export-led economic growth agenda. By providing comprehensive support and guidance to exporters, fostering innovation, and enhancing market access, GEPA empowers Ghanaian businesses to compete effectively in the global arena, thereby contributing to sustainable economic development and prosperity for the nation.

In conclusion, the Ghana Export Promotion Authority stands as a beacon of hope and opportunity for Ghanaian exporters, championing their cause on the global stage and paving the way for a brighter, more prosperous future for the nation.

Share

0 Comments

Be the first to leave a comment!